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ZALEKTA
A promotional trailer for ZALEKTA — a moodier, more confident piece aimed at trendsetters rather than mass audiences.
What it is
A trailer-style spot for ZALEKTA. Where most retail promo work softens itself for the broadest possible audience, ZALEKTA wanted to do the opposite: be unapologetically aimed at people who already cared about the brand.
Approach
Type-led, with hard cuts and a deliberately limited palette. The motion graphics carry most of the storytelling — there are very few literal product beats. The cover above is one of the recurring sequences from the cut.
My role
Motion graphics work during the Duststore / Iameverything internship — animating type, building transitions, helping the lead set the rhythm of the cut.